Camille may be hopped up on goofballs (legal, prescribed and carefully monitored goofballs, that is) but this blog can still thrive. Hey, it’s not the first time I’ve yammered on here. Before this accident knocked everything (including Camille’s bones) off-course, she was going to go into detail about a hilarious Facebook happening from a week ago. Friday was update day, so the blog was dedicated to that, and her Thursday post was already up by the time this fully took shape, so it was left until Monday… Until she accidentally popped a wheelie and much of her leg. This means that it falls to me to recount her completely accidental rise to Facebook FAIL fame.
Erika Napoletano is a speaker, writer, branding consultant and she just happens to be a redhead. She seems like a badass and I would very much like to be her when I grow up. She has a Facebook Page just like Camille does, only hers has little or nothing at all to do with blowjobs. Fair enough. Different strokes for different folks. (Pardon the pun.) She even did a TEDxTalk! But she’s a redhead, and that seems to be all that counts when it comes to Facebook’s page recommendation algorithm because everyone who liked her page immediately got this:
That’s very nice of Facebook and all, but they’re not exactly similar outside of their appearance which, I have to say, is fairly striking. Erika noticed this too, and did perhaps the most fearless and hilarious thing she could do: she did a temporary Facebook page makeover made up of a photoshoot homage to Camille. The results are quite on point:
Courtesy of ErikaNapoletano.com
She initially thought that this sudden Facebook recommendation was because of an ad campaign that we had launched targeting other redhead pages. As one of the people responsible for making these decisions, that would be a bad move for us. Camille has already had a page and a profile deleted on Facebook for no good reason. We’ve built back up a great following and we’re not looking to cause any trouble by having a Facebook admin approve or deny an ad campaign. That seems like it’d go badly given how trigger-happy they are about deleting anything even remotely sexual. It’s the most puritanical social media out there.
Once Erika and Camille talked and they figured out that this was just a big ol’ Facebook FAIL, it was all water under the bridge. It brought these lovely redheads together and, even though they don’t seem like they have much asides from their red hair in common on the surface, they actually have surprising overlap in terms of their personalities and their business acumen. Sometimes metrics issues make friends!
But, as always happens on the internet, it actually went pretty viral! Sites including Adweek, The Daily Mail, AVN, Daily Dot and Business Insider all had something to say, which ended up bringing up an interesting side point: people underestimate the porn industry. This most evident in Adweek‘s backhanded compliment in their summation of the situation:
Most marketing professionals, of course, would never have the guts to pull off something like this. Then again, most porn stars probably wouldn’t have the marketing savvy to run social targeting campaigns.
Yeouch. Even if that were true, that’s kind of a dig, but it’s flagrantly not the case. The adult industry is pretty much entirely online at this point and it’s imperative to have an active social media presence to differentiate yourself in such a saturated market. Camille (and many other people like her) run their own sites and aren’t part of a major corporation. She’s not just part of the product, she’s involved in every aspect of running her business. This is true for a lot of porn performers and even those who do contract work for mainstream porn companies still have a huge stake in their web presence.
Porn performers have blogs, columns, endorsement deals, consulting firms, editing houses, production companies, books… That takes a hell of a lot of savvy and is probably more true and necessary in porn than any other segment of the entertainment industry. I mean, look at cams. Many porn performers have turned to cams as an additional revenue stream and it’s definitely not as easy as it looks… As someone who has run targeted ad campaigns for my volunteer work, I’m sure that setting up a Facebook ad campaign is a hell of a lot simpler than what porn performers do in their day to day lives. It’s not exactly rocket science.
It’s so reductive to assume that porn performers are just vapid people who smile (or sometimes grimace) and look pretty while having sex. Even though this is “just” a micro-aggression, it reinforces the idea that it’d be an anomaly for porn performers to actually be good at other things. That’s a sucky attitude to have towards an entire industry of different human beings. Just look at Seska‘s nuanced sexual education, Stoya‘s insightful views, Dana DeArmond‘s quirky charm, Ariel Rebel‘s many facets and even James Deen‘s hilarity… These aren’t just people portraying their authentic selves… They’re doing so in a very intelligent, social media-savvy way.
This seems to have, in some small way, started a dialogue. AVN brought this up, and I think this is because it takes someone in the industry to notice the way we’re subtly undermined in the mainstream. But we’re slowly pushing porn into a public discourse. This is all a part of it.